Strategies
- Market presence: website refactoring for attraction; articles; regular newsletter; communication with existing customers (both individual as well as over the mailinglist), visits, ongoing technical support, documentation and training and a steady stream of creative marketing initiatives.
- Wyrdweb partners: just before we need them, find in(ter)dependent customers that can become our best partners in offering/complementing services with increased quantity and quality for our customers.
- Strategic alliances: find strategic alliances to exchange resources with such as complementary or overflowing services, distribution channels, workable knowledge, and/or complementary expertise.
- Customer service: focus on web-based "documentation" - using wink and video for tutorials and presentations; domain name reselling; building marketing messages; personal and more fully humane connection building; encouraging feedback and complaints (possibly with recommendations); quick response times to customer requests and complaints.
- Technical knowledge and operations: imports from and exports to other software; ruby-on-rails.
- Financial strategy: we control expenses and growth; wyrdweb self-capitalises.
- Time management: save ourselves time to focus on our core business, which is saving our customers time to focus on their core business (true passions).
- Operational strategy: incorporate; customer system; bank account; paypal account.
